Creating compelling visual content that would resonate with potential employees
Client
Salvator Welzijncentrum VZW
Year
2024 - 2025
Services
Videography
Photography
Employer Branding
Partners
Charipickers
From authentic stories to attracting talent
To support the recruitment efforts at Salvator Nursing Home in Hasselt, we were tasked with creating compelling visual content that would resonate with potential employees. The goal was to showcase the work environment, the team, and the meaningful impact staff have on residents’ lives, thereby attracting qualified healthcare professionals in a competitive market.
Understanding the importance of authentic storytelling in recruitment, we focused on creating content that provided potential candidates with a genuine glimpse of life at Salvator. Our team spent time on-site, capturing both photography and video content that highlighted the facility’s compassionate care, modern environment, and dedicated staff.
The result
The visual content we produced was integrated into Salvator’s recruitment campaign, spanning their website, social media channels, and printed materials. The authentic and professional imagery, combined with the dynamic video content, has played a pivotal role in attracting qualified candidates who are passionate about making a difference in the lives of the elderly.
Through our collaboration with Salvator Nursing Home, we successfully produced content that not only highlights the facility’s strengths but also aligns with their mission of providing compassionate care. This project is a testament to the power of visual storytelling in meeting recruitment challenges in the healthcare sector.
